Joost, a free online tv/video service, finally opened beyond its invitation-only version to the general public last week. Joost has over 250 channels of programming, which currently includes a hodge podge of documentaries, independent shorts, 80's cartoons and music videos, just to name a few examples.The concept of free (legal) programming is not entirely new, with many broadcasters increasingly posting their content online; however, what makes Joost different is the use of the platform for user interaction. Joost enables users to utilize tools such as instant messaging and interactive links, to chat with friends about the shows - even as they are watching them.
The ability to interact and discuss a show as it's being viewed is slowly being tested out in certain markets. nm2, a collaborative research project in Europe has been experimenting with interactive TV for the past few months. It has developed a number of shows (which vary from drama to game show formats) to test out new media projects which utilize broadband networks for its delivery. One of its shows enabled users to sms input on the program as it was being aired, enabling viewers to ultimately decide which direction the story would take.
The take-up of interactive tv (beyond tv on-demand) is fairly slow in North American markets, possibly due to the unique broadcasting rules that govern and the required technical upgrades that will take some time to complete.
Irrespective of the timed roll-out of interactive tv, it's almost certain that future television programming will contain some element of interactivity. What will be most interesting to watch is the impact that such viewer input will have on the programming itself. The ability to determine the next twist of plot will be empowering for some, but the fluctuating quality, determined largely by the whims of viewers, will bring its own challenges and opportunities.



